The annual music festival called Play it Forward was also a huge design project that evolved over the 6 years I worked on it. Each year it featured professional musicians who mentored youth musicians on stage to showcase the mentoring relationship at the heart of Boys to Men. I created banners, social media, posters, advertising, and more for promotion and collateral at the event to invite donation and engagement. I was involved with creating the festival and saw it grow in size and scope every year, becoming a favorite community event.
The campaign and event design for Boys to Men's annual gala fundraiser tripled its impact over the 6 years I was involved. It grew through a collaborative and iterative process between the artist team that co-founded the event, the non-profit team, and me, as designer.
I created posters for the event that highlighted client stories and community impact, plus materials such as invitations, promotional postcards, social media posts, event programs, raffle tickets, custom bid paddles, signage and more.
